Home Managed service Expertise
Marketplace integration Marketplace optimisation Marketplace automation
About us Blog Frequently asked questions
Get in touch
Marketplace optimisation

Sell more
on marketplaces?

You are already selling, but not enough. Marketplace optimisation works on three levers, competition and pricing, promotions, and above all the product listing, to turn visibility into orders.

See the levers Included in the managed service
Home/Expertise/Optimisation

An optimised product listing ranks better, reads better and converts better. Each lever adds to the others.

03optimisation levers
06components of an optimised product listing
A+enhanced content wherever the marketplace allows it
Lever 1 · The market

Competitor analysis and pricing strategy

Who sells the same product, at what price, with which delivery? Marketplace competitor analysis shows where your offers really stand. The marketplace pricing strategy follows from it: match, stand out or step back, depending on what the margin allows.

  • Marketplace competitor analysis
  • Marketplace pricing strategy

Lever activated when the margin allows it

Lever 2 · Timing

Promotions and commercial operations

Flash sales, lightning deals, seasonal promotions, taking part in the platform's key shopping events: commercial operations speed up sales and push your products up the rankings. We plan them with you, and only when the margin allows it.

  • Marketplace promotions
  • Key shopping events
  • Rankings

Lever activated when the margin allows it

Lever 3 · The product listing

Keywords and marketplace search ranking

Every marketplace has its own search engine. Marketplace SEO starts with the right keywords: the ones your customers actually type, placed where the algorithm reads them. It is the foundation of marketplace search ranking, and the condition for being seen at all.

  • Marketplace SEO
  • Marketplace search ranking
  • Keywords
Lever 3 · The product listing

Titles, descriptions and structured bullet points

Product listing copywriting follows each platform's rules: a title that carries the essentials, bullet points that answer objections, a description structured with the expected tags. Readable by the customer, readable by the algorithm.

  • Product listing copywriting
  • Titles and descriptions
  • Tags
Lever 3 · The product listing

Product visuals and A+ content

Marketplace product visuals produced to order, or a precise brief handed to your designers. And wherever the platform allows it, A+ content: visual modules, comparison tables, brand storytelling. It is the part of the listing that tips the decision.

  • Marketplace product visuals
  • A+ content
  • Designer brief
Lever 3 · The product listing

Category and missing attributes

A product filed in the wrong category never appears in the right filters. Marketplace product categorisation and filling in the missing attributes close the gaps through which your listings drop out of the results, and complete the integration work.

  • Marketplace product categorisation
  • Missing attributes
What next? The managed service
The checklist

An optimised listing
is six boxes ticked

We go through every listing, category by category, and fix what is missing. The same work then serves on every marketplace where the product is sold.

  • Keywords your customers actually search for
  • Structured title, bullet points and description
  • Tags expected by the platform
  • Custom visuals or a designer brief
  • Right category, complete attributes
  • A+ content wherever the marketplace allows it
What holds sales back

A listing that is online
is not a listing that sells.

Invisible

Without the right keywords and the right category, the product exists but nobody finds it.

Unconvincing

Generic visuals, thin copy, no A+ content: the customer compares, then buys elsewhere.

Off the market

A price or a delivery promise out of step with competitors, and the Buy Box goes to another seller.

Tell us about your project All our expertise
Included in the managed service

Optimisation is the second phase of our marketplace managed service

Once your offers are live, we keep optimising your listings, your prices and your promotions. Our fee is a percentage of revenue: we earn when you sell more.

Discover the service Get in touch
  1. IntegrationPut the offers online
  2. OptimisationThis page
  3. AutomationSave time every day
WhatsApp